September is Childhood Obesity Awareness Month in Iowa. Kassi Wessing, spokeswoman for the American Heart Association of Iowa, says they’re launching a month-long, get-healthy challenge for all Iowa families.
The “Life is Why” Family Health Challenge being launched this morning is available at the Heart Association website and it will run for the next four weeks.
Wessing hopes the challenge will help Iowa families to gain some traction in the effort to curb obesity.
The challenge during the first week deals with the perception that buying lots of fresh fruits and vegetables at the grocery store will be very expensive. Other weeks will deal with issues like cutting back on sugary drinks, cutting sodium in the diet, and on how to boost physical activity with the family. Learn more at: www.heart.org or on the Heart Association Facebook page.
