The Center for Consumer Freedom recently launched an education campaign by running full page ads in the Wall Street Journal and New York Times that highlight the processed ingredients in meat substitutes. U.S. Cattlemen’s Association President Kenny Graner appreciates the Center’s help in showing consumers the differences between fake meat and the real product.

The Center’s ads are part of a larger campaign to educate the public about what’s in plant based meat. They’re also pointing out that fake meat companies are trying to promote their product as healthier than traditional meat which isn’t the case. Graner says real beef has a huge advantage in that study after study has shown its healthiness.

He’s pleased the Center for Consumer Freedom shares their goal of wanting truth in labeling as it relates to fake meat and the real product.

The Center for Consumer Freedom describes itself as devoted to promoting personal responsibility and protecting consumer choices.