The United Soybean Board has announced their new strategic plan.  USB Vice President of Communications and Marketing Strategy Mace Thornton says it prioritizes sustainable soy solutions for global and domestic customers while ensuring value and profitability for U.S. soybean farmers.

He says they’re focusing on Infrastructure and Connectivity to keep farmers competitive internationally and that includes rural broadband and a sound transportation system to get soybeans to market.

Thornton says the Health and Nutrition area includes both the needs of the soybean plant but also animals and humans.

The Innovation and Technology focus area will drive new uses for soybeans and soy products.

The USB Strategic Plan will guide checkoff investments in research, education and promotion across the three priority areas.