The slam dunk matchup between Zach LaVine and Aaron Gordon peaked with an average of 7 million viewers as the two put on memorable show Saturday night.
Officials for TNT says the rating peaked between 10:15 and 10:30 p.m. Eastern time, which helped propel the show to a win across all of cable television. LaVine of the Minnesota Timberwolves edged the Orlando Magic’s Gordon in a contest that needed two extra dunks to determine a winner.
The NBA also says a record 115 million videos have been viewed across its social media platforms worldwide since that contest, which has widely been hailed as the best in All-Star weekend history.
The league says there was a peak of 50,000 tweets per minute during the dunk contest.
In the highest-scoring NBA All-Star Game, the West posted a 196-173 victory over the East in Kobe Bryant’s final All-Star appearance of his stellar 20-year career. Both teams scored more than any team had ever managed and the 369 points was also a record combined total.
