A new Cornell University study shows every dollar invested in the Beef Check Off from 2006 to 2013 returned about $ 11.50 to the beef industry. The survey also showed that had the Check Off not been in place, beef demand would be an estimated 15.7 billion pounds less. Nebraska Beef Council Executive Director Ann Marie Bosshamer says those figures prove the value of the Check Off.
The study results also concluded that all eight of the check offs demand enhancing programs had positive impacts on beef demand. Bosshamer says the two most telling were nutrition and beef safety research.
The other demand enhancing programs included advertising, marketing, industry information, new product development, public relations and product enhancement research. Check off funded marketing has increased beef demand by 2.1 billion pounds a year.