South Dakota Beef Industry Council (SDBIC), Sanford Health, and the Oklahoma Beef Council showcased the Build Your Base sports nutrition program to collegiate strength and conditioning coaches from across the nation last week in Oklahoma City, OK at the Collegiate Strength and Conditioning Coaches Association (CSCCa) conference. The collaborative sports nutrition program developed in partnership between the South Dakota Beef Industry Council and Sanford continues its expansion through the program’s toolkit educational components and whole-plate nutrition message incorporating beef as the premier protein.  Suzie Geppert serves as the executive director for the South Dakota Beef Industry Council and says the program featured beef throughout the conference, and says it was a big success.

Geppert says the sports nutrition program was developed by Sanford Health and beef played a major role as part of the sports nutrition program.

Geppert says the program emphasizes the need for protein for an athlete’s diet.

The South Dakota Beef Council executive says there were more than 1300 attendees at the strength and conditioning conference.