The Thanksgiving holiday sets the stage for the rush for holiday shopping, with special deals from Thursday, into Black Friday and beyond.
Shawn Lyons, Executive Director of the South Dakota Retailers Association, says when they surveyed their members, they heard one consistent message…..

Lyons says their members are somewhat optimistic looking ahead to the season…..

Lyons says state retailers always face some outside factors……

Lyons says most retailers tell them their busiest shopping day is the Saturday before Christmas.