The kickoff to holiday shopping is highlighted by “Small Business Saturday.”

Shawn Lyons is Executive Director of the South Dakota Retailers Association, and says this is an important time of year for those small businesses…..

Lyons says shopping in your home town can help that business, and your town survive…..

Lyons says he heard about an example of what a local business can do that online retailers often can’t or won’t do…………

Lyons says the holiday period can produce one quarter to one third of a small businesses annual profits.