A bill has been introduced in the House to address deceptive labeling practices in alternative protein products, such as plant based imitators. National Cattlemen’s Beef Association President Jennifer Houston is hailing the introduction of the Real MEAT Act which should help protect consumers from deceptive marketing practices.
She says provisions to the Real MEAT Act will eliminate consumer confusion.
Houston says the legislation will also enhance enforcement measures available to the Department of Agriculture if the Food and Drug Administration fails to take appropriate action.
Congressional sponsors of the measure, Roger Marshall of Kansas and Anthony Brindisi of New York say alternative protein products have confused many consumers with misleading packaging and creative names for products. They also say their bill is about safety and transparency.
