U.S. pork producers receive a positive return on their Checkoff investment, according to a 2017 study conducted by Cornell University. National Pork Board CEO Bill Even says they commission an economic analysis every five years, the most recent survey covers 2011 through 2016.
Even says the study quantifies the payback to producers on investments in research, pork promotion and producer education programs.
Specifically, the study documented a growing ROI across several key programs. Foreign market development was at nearly $25 in producer benefits, advertising came in at $14, with production research yielding $83 in producer value. Even says their sustainability research is a great example of that.
Even says additionally, 91 percent of pig farmers who took part in the annual producer survey in November acknowledge their overwhelming support of the Pork Checkoff. He attributes that to the positive strides they made in export and domestic consumer demand, as well as animal health and welfare.
