The Operating Committee of the Cattlemen’s Beef Board has approved a total of 18 proposals for check off funding. The Board will invest about $ 39 million into those programs. Operating Committee member Linda Gilbert from Buffalo, South Dakota says they’ve been responsible and efficient in coming to this budget that must be approved by the full Cattlemen’s Beef Board and then by USDA.
The Operating Committee’s budget recommendation includes $ 9.7 million for research, $ 10.4 million for consumer information, $7.7 million for foreign marketing and education, $ 1.7 million for industry information and $ 1.5 million for producer communication programs. Gilbert says they’re also funding a study that shows the effect of beef on the climate.
Gilbert says they also are recommending putting funding into digital advertising.
The Operating Committee also approved proposals for 8 national beef groups for funding. The most amount of dollars, $ 27.8 million went to the National Cattlemen’s Beef Association .