Opening statements were given Monday in the defamation lawsuit filed by Beef Products Incorporated against A-B-C News, and reporter Jim Avila (ave-a-laa) for news reports that referred to B-P-I’s lean, finely textured beef as “pink slime.” B-P-I attorney Dan Webb told the jury that those reports led to B-P-I losing 75 percent of its business, forcing the company to close three plants. Webb says the evidence will show A-B-C’s reports were false and based on misinformation and that the company’s product is safe and nutritious
A-B-C’s attorney, Dane Butswinkus, countered that the production of B-P-I’s beef product was shrouded in secrecy, that the U-S-D-A ignored studies raising concerns about the product, and that stories by the New York Times and other outlets criticized the L-F-T-B before A-B-C ever aired a report in 2012.
He also says the company’s three largest clients, McDonald’s, Burger King and Taco Bell, stopped using L-F-T-B before A-B-C aired the reports in March and April of 2012. The trial is being held in Union County Circuit Court in Elk Point, South Dakota.
