Eleven days after unveiling the three finalists, the winner of the voting for the new state license plate design was revealed, and it is an updated version of what’s on most cars in the state right now. Iowa Department of Transportation director Mark Lowe says they’ll begin the work to get the new plate into production.

 

The three designs drew some criticism for being too bland and prompted the D-O-T designer to respond on Facebook that people were being to harsh in their criticism. Lowe says the negative feedback didn’t make them think about looking at other designs.

 

Lowe says they had to make the plates so the numbers were visible and they worked well with the materials being used. And he says they felt they had enough positive input to override the negative.

Lowe says a set of plates costs the state three-dollars, 64 cents to make and ship out to the counties.