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SD Retailers React to New Credit Cards

SD Retailers React to New Credit Cards

Photo: clipart.com


If you have received a new credit card recently, you may have noticed a new design of sorts on the card. That is actually a change to make your card transactions more secure.

Shawn Lyons is Executive Director of the South Dakota Retailers Association…

 

Lyons says the changes also extend to who holds the liability for a fraudulent transaction…

 

That means if the retailer has not upgraded their equipment, they could be liable for losses on a counterfeit card.

Lyons says they have been working with their members on moving toward the more secure transaction systems…

 

Lyons says it will be an education process for consumers and retailers for a number of months.

 

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