Campbell University Football players in North Carolina learned about beef nutrition through a program brought to them by a partnership involving the Nebraska and North Carolina Beef Councils. The program brought Nebraska beef to those football players. Nebraska Beef Council’s Director of Nutrition and Education Mitch Rippe says they were able to use beef checkoff dollars to promote beef consumption.

Rippe says they worked with the Campbell players who were tasked with building balanced performance meals featuring beef.

He says part of the reason their program was successful was because Campbell’s head Football coach, Mike Minter played for the University of Nebraska and understands the benefit beef plays in fueling, and performance of those student athletes.

As a result of this program, 95 percent of the Campbell players stated they now consume beef at least two to three times per week with 93 percent saying they’re now likely to incorporate more beef into their weekly meals.