The National Cattlemen’s Beef Association is launching a new public campaign focused on “fake meat”. NCBA President Jennifer Houston says the Fake Meat Facts campaign will bring to light many of the unknowns that the federal government must clarify before finalizing the regulatory framework for lab grown and cell cultured products.
She says there are several questions that must be answered before an effective regulatory process can go forward.
Houston says it’s positive several states are moving forward with their own truth in labeling legislation because that will bring attention to the issue and give consumers more transparency on meat that doesn’t come from animals.
Houston says they’ve listed several questions they have about fake meat listed on their website and encourage consumers go there in order to learn more.
