The National Pork Board has released its new strategic plan for the next five years. The plan contains three main goals that include growing consumer demand, building consumer trust and driving sustainable production. Pork Board member and Mitchell South Dakota producer Brad Greenway says building that consumer trust is critical to the success of the pork industry.
Greenway says the sustainable production goal involves taking the proper steps on their operations and developing identification and diagnostic tools, mitigation and surveillance strategies to try and eliminate the top swine diseases in the U.S..
He says growing consumer demand is a third major goal and producers need to provide the best information they can to those customers.
Greenway says the strategic planning task force made up of producers, packers and retailers also developed several measureable objectives to meet their three goals by 2020.