The National Milk Producers Federation says manufacturers are raising consumer fears with GMO-free labeling along with fears over synthetic animal-growth hormones and high fructose corn syrup. Federation’s Chris Galen says his group has launched the Peel Back the Label campaign in order to educate consumers.

He says consumers are being confused by recent product free labels and in some cases are being scared off by these false claims.

Galen is hoping their Peel Back the Label campaign will cause more truthful labeling in the future.

Galen says for more information on their campaign you can log onto peelbackthelabel.org.