Miller Coors has gained market share and built on their strong relationship with the nation’s farmers following the Super Bowl ads by Bud Light. Parent company Anheuser-Busch ran spots during the big game smearing the corn industry saying they didn’t use corn syrup in their beer like their competitors. Adam Collins, Vice President of Communications and Community Affairs for Miller Coors, says the campaign was offensive to them and to farmers.
Miller Coors doesn’t use high fructose corn syrup in their beer, they actually use corn syrup. However, he says it doesn’t end up in the beer after fermentation anyway.
Collins says Miller Coors has beefed up their marketing in the days following the Super Bowl and has seen an increase in sales.
Miller Coors has built on its relationship with the National Corn Growers Association since the incident. David Coors was even awarded with the “Outstanding Friend of the Farmer Award” from NCGA at Commodity Classic.
