A researcher at Iowa State University is experimenting with eye-tracking technology to help employers determine if someone applying for a job is lying. Professor Joey George says they’ve been studying how people try to deceive others for many years.
For example, he says a person’s pupils will dilate when they are lying. George says the dilation can sometimes be hard to see because of eye color and lighting. That’s where the eye-tracking technology can help.
Iowa State’s College of Business is one of about a dozen in the world to have access to a neuroscience lab equipped with eye tracking technology and an E-E-G machine for research.
