Hunter numbers in Iowa have been steadily dropping for years and a new campaign from the Iowa Department of Natural Resources aims to reverse the trend. Megan Wisecup, the D-N-R’s hunter education administrator, says the effort called “Let’s Go Hunting” is targeting several different groups.
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Wisecup says the state is also hoping to encourage more beginners to give hunting a shot.
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The campaign includes videos that showcase why people hunt, along with a webpage and a social media photo contest, among other components. The campaign will also promote hunter education, the Apprentice License, and hunting-related links and applications, including the DNR’s online license sales site.