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Iowa DOT Struggles to Gain Sponsorships

Iowa DOT Struggles to Gain Sponsorships

Photo: WNAX


Corporate sponsorships are the norm now for sports stadiums and arenas, but the Iowa Department of Transportation says there’s been very little interest in them for state highway rest areas. The director of the D-O-T’s Highway Division, Mitch Dillavou, told the Transportation Commission that they tried to gain sponsorships after a federal rule change.

 

Dillavou says they didn’t get a lot of response when they offered sponsorships for the 38 rest stops.

 

Dillavou says the sponsorships of the eight rest stops amounted to around 55-thousand dollars. He says the lack of interest in the sponsorships is due in part to the F-H-A’s restrictions of what can be placed on the signs by the sponsor. The commission discussed the issue as part of a review and update of its rules.

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