Consumers are having to pay for higher food prices which also includes meat. So far, according to research studies consumers are still buying beef and pork, but if conditions continue, will they switch to another protein meat such as poultry? Lee Schultz serves as an agricultural economist specializing in livestock marketing. He says beef prices are likely to go higher since there is a shortage of fed cattle, and pork prices have also gone up. He points to Kansas State University study that watches consumer demand trends through what is known as the “Meat Demand Monitor.”
Schultz says research shows consumers don’t do as much substituting of protein meats as they did in the past when prices went higher.





