Governor Pete Ricketts says Nebraska needed to shake things up to attract more tourists.
The governor seems cautiously optimistic the new tourism campaign with its theme of “Honestly, it’s not for everyone” works. . .

Ricketts says a woman he didn’t know came up to him at the recent Republican Governors Association convention in Arizona, praising the new slogan

Ricketts says if hotel bookings rise and more lodging tax revenue comes into the state, then they will know the new slogan gets more tourists to visit Nebraska.