Due to widespread frigid weather, a regional power pool is asking for electric conservation to avoid brown outs or black outs.

Chris Studer with East River Electric says the Southwest Power Pool, of which they are a member, is seeing heavy demand…

Studer says rural electric customers can help by cutting back or delaying power use…

Studer says if they can’t roll back the demand, it could lead to power outages…

Rolling blackouts have already started in Texas because of the cold, wintry weather.