Jeff Nelson, long time General Manager at East River Electric based in Madison, will be calling it a career at the end of this week…

 

Nelson, who has headed up East River since 1991, says while they have continued to supply electricity to their cooperative members, a lot has changed under the surface…

 

Nelson says they also made a decision to invest in agriculture and related businesses…

 

Nelson says he and his wife have a home on Lake Madison where they plan to stay.