America’s milk producers are trying to urge Food and Drug Administration officials to clearly define “milk” as only a dairy product, and not a plant-based beverage.  Milk producers claim plant-based beverage companies are attempting to undermine the nutritional benefits of dairy milk and instead promoting false narratives about their own products.  Dairy producers claim plant-based fake-dairy products are misbranded.  According to FDA regulations, a food shall be deemed to be misbranded if it purports to beor is represented as a food for which a definition and standard of identity has been prescribed by regulators.  The National Milk Producers Federation  is saying plant-based beverages are trying to pretend that they are something for which they are not.  NMPF says the difference between plant-based imitators and common foods that have long used dairy terms without pretending to be in the same food category.  Mykel Bickham is the government affairs director with the Edge Dairy Cooperative.  She says milk from cows should only be allowed to be called milk, and not imitation beverages.

Bickham says plant-based beverages are claiming their products offer better health benefits opposed to dairy milk, which Beckham says is totally false.