The Dairy Checkoff , Dairy Management Inc this week launched a new waive of the Undeniable Dairy Campaign. DMI’s Executive Vice President of Strategic Integration Anne Warden says they want to grow sales and trust of dairy among GEN Z young people.

She says because GEN Zers are constantly on their digital device controls, that’s where the Dairy Checkoff will have to reach them.

Warden says they’ll be working to engage GEN Zers on You Tube, Instagram, Roku, Hulu and through their Smart Phones and when they’re surfing the web. She says the vast amount of GEN Zers have a major influence on what happens in their households.

Warden says prior to launching this campaign the Dairy Checkoff talked to GEN Zers about how best to serve their needs.

Warden says the Dairy Checkoff officials will also be meeting with GEN Zers on 400 college campuses across the country.