The Coca Cola company is coming out with premium milk that has less sugar and more protein than regular milk. The national introduction of Fair life will occur over the next several weeks. National Milk Producer Federation’s Chris Galen says his group is interested to see how well this new product is received by consumers.
Coca Cola is trying to diversify its offerings as American consumers have been lessening their purchase of soft drinks. Galen says his group and others are watching to see what will happen down the road with Fair Life.
Fair Life is a premium product which will cost consumers more. Galen says that matches with the fastest growing part of the dairy industry.
The national marketing campaign for Fair Life milk is expected to roll out at the end of March or in early April.