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Contact: Jacklyn Mueller; JMueller@fivestatemediagroup.com

CoverageMap

 

Who’s Listening to and clicking on to WNAX?

  • What’s happening this year? WNAX remains local from 5a-6p!  The additional news segments, increased market analysis, and the addition of other current topics including featuring local businesses have kept our listener’s attention.
  • WNAX offers a strong weekly reach: Almost 64% of all P1 Farmer’s listen to WNAX sometime during the week from 5A-7P. Over 30% of all rural people listen to WNAX during the week from 5A-8A. Over 43% listen from 8A-11A. 5-State Trader listenership: After 15 years of airing, the 5-State Trader remains one of the most popular segments of WNAX! This segment attracts listeners from all 5 states daily. This is also the 2nd most popular page on our website.
  • WNAX reaches a vital CONSUMER market: Not only are residents of rural counties more likely to use radio over other media, but they also rely more on radio than other media as a source of information. With our legendary farm coverage, focus on weather, unchallenged news credibility, comprehensive sports coverage, and intelligent, issue-based talk features, Radio 570/WNAX delivers to your consumers from the urban and rural areas in and 150 miles around Yankton. Spendable income that represents a potential gold mine for the smart advertising buyer.

Information compiled from 2024 Ag Media Research farmer radio listening study.


Recent Headlines

3 weeks ago in Local

WHAT DOES MARIJUANA RECLASSIFICATION MEAN FOR SOUTH DAKOTA?

SIOUX FALLS, S.D. (Dakota News Now) – President Trump’s executive order to reschedule marijuana from a Schedule 1 to a…

3 weeks ago in Local

GOVERNOR RHODEN ANNOUNCES $200,000 GRANT SUPPORTING KEEP FARMERS FARMING PROGRAM

SIOUX FALLS, S.D. (Dakota News Now) – On Monday, Governor Rhoden announced a $200,000 grant from the Future Fund for…

3 weeks ago in Local

ICE’S YEAR IN SOUTH DAKOTA, FROM SMALL TOWNS TO OPERATION: PRAIRIE THUNDER

SOUTH DAKOTA (Molly Wetsch / South Dakota News Watch) – Five months after Operation: Prairie Thunder officially began, the South Dakota…

3 weeks ago in Local

SOUTH DAKOTA STATE ECONOMIST SAYS FARM ECONOMY HAS HELD BACK SALES TAX REVENUES

SIOUX FALLS, S.D. (Joshua Haiar / South Dakota Searchlight) – South Dakota’s State Economist Derek Johnson told the state Banking…

3 weeks ago in Local

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