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Contact: Jacklyn Mueller; JMueller@fivestatemediagroup.com

CoverageMap

 

Who’s Listening to and clicking on to WNAX?

  • What’s happening this year? WNAX remains local from 5a-6p!  The additional news segments, increased market analysis, and the addition of other current topics including featuring local businesses have kept our listener’s attention.
  • WNAX offers a strong weekly reach: Almost 64% of all P1 Farmer’s listen to WNAX sometime during the week from 5A-7P. Over 30% of all rural people listen to WNAX during the week from 5A-8A. Over 43% listen from 8A-11A. 5-State Trader listenership: After 15 years of airing, the 5-State Trader remains one of the most popular segments of WNAX! This segment attracts listeners from all 5 states daily. This is also the 2nd most popular page on our website.
  • WNAX reaches a vital CONSUMER market: Not only are residents of rural counties more likely to use radio over other media, but they also rely more on radio than other media as a source of information. With our legendary farm coverage, focus on weather, unchallenged news credibility, comprehensive sports coverage, and intelligent, issue-based talk features, Radio 570/WNAX delivers to your consumers from the urban and rural areas in and 150 miles around Yankton. Spendable income that represents a potential gold mine for the smart advertising buyer.

Information compiled from 2024 Ag Media Research farmer radio listening study.


Recent Headlines

3 days ago in Local

District 18 Legislative Forum Saturday in Yankton, Charter Schools & Property Taxes Dominate

District 18 legislators held a forum Saturday in Yankton. Here is the audio……

2 weeks ago in Local

SOUTH DAKOTA SENATE ADVANCES MEASURE ASKING VOTERS TO AUTHORIZE MOBILE SPORTS BETTING

PIERRE, S.D. (Makenzie Huber / South Dakota Searchlight) – The South Dakota Senate voted 23-10 on Wednesday to approve a…

2 weeks ago in Local

LAWMAKERS ENDORSE ADDING SCHOOL COACHES AS MANDATORY ABUSE REPORTERS, BUT NOT CLERGY

PIERRE, S.D. (Seth Tupper and John Hult / South Dakota Searchlight) – Debates about which types of authority figures should be…

2 weeks ago in Local

LEGISLATIVE PROPOSAL WOULD REQUIRE DATA CENTERS TO GET PERMITS FROM NEIGHBORING CITIES AND COUNTIES

PIERRE, S.D. (Meghan O’Brien / South Dakota Searchlight) – A legislative proposal related to a situation in the Sioux Falls…

2 weeks ago in Local

FEDERAL JUDGE DECLINES TO INTERVENE IN SD ATTORNEY GENERAL’S FIGHT AGAINST ABORTION ADS

NEW YORK (Meghan O’Brien / SD Searchlight) – A federal judge declined to intervene Wednesday against South Dakota Republican Attorney General…