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Contact: Jacklyn Mueller; JMueller@fivestatemediagroup.com

CoverageMap

 

Who’s Listening to and clicking on to WNAX?

  • What’s happening this year? WNAX remains local from 5a-6p!  The additional news segments, increased market analysis, and the addition of other current topics including featuring local businesses have kept our listener’s attention.
  • WNAX offers a strong weekly reach: Almost 64% of all P1 Farmer’s listen to WNAX sometime during the week from 5A-7P. Over 30% of all rural people listen to WNAX during the week from 5A-8A. Over 43% listen from 8A-11A. 5-State Trader listenership: After 15 years of airing, the 5-State Trader remains one of the most popular segments of WNAX! This segment attracts listeners from all 5 states daily. This is also the 2nd most popular page on our website.
  • WNAX reaches a vital CONSUMER market: Not only are residents of rural counties more likely to use radio over other media, but they also rely more on radio than other media as a source of information. With our legendary farm coverage, focus on weather, unchallenged news credibility, comprehensive sports coverage, and intelligent, issue-based talk features, Radio 570/WNAX delivers to your consumers from the urban and rural areas in and 150 miles around Yankton. Spendable income that represents a potential gold mine for the smart advertising buyer.

Information compiled from 2024 Ag Media Research farmer radio listening study.


Recent Headlines

22 hours ago in Local

MONUMENT COULD LOSE MILLIONS DUE TO SANFORD HEALTH EXPANSION

RAPID CITY, SD (Bart Pfankuch / South Dakota News Watch) – Monument Health could lose $40 million a year in…

23 hours ago in Local

CHINA SOYBEAN PLEDGE LIFTS PRICES, BUT SOUTH DAKOTA FARMERS STILL NERVOUS

SOUTH DAKOTA (Joshua Haiar / South Dakota Searchlight) – South Dakota soybean industry leaders said Monday that a new trade pledge…

2 days ago in Local

FEEDING SOUTH DAKOTA DISTRIBUTES THANSGIVING MEALS

SIOUX FALLS, S.D. (Dakota News Now) – Feeding South Dakota has been distributing Thanksgiving Meals all month long to those…

2 days ago in Local

SOUTH DAKOTA CONTINUES TO INCENTIVIZE DAIRIES AS INDUSTRY STRUGGLES TO FIND WORKERS

SOUTH DAKOTA (Makenzie Huber / South Dakota Searchlight) – As some South Dakota dairy farmers struggle to find workers and as…

2 days ago in Local

DCI INVESTIGATES OFFICER INVOLVED SHOOTING IN BERESFORD, SD

BERESFORD, S.D. – South Dakota Attorney General Marty Jackley says the Division of Criminal Investigation is looking into an officer-involved shooting…