News

Google launches ‘hummingbird’ search technology

Google launches ‘hummingbird’ search technology

Amit Singhal, senior vice president of search at Google, introduces the new 'Hummingbird' search algorithm at the garage where the company was founded on Google's 15th anniversary in Menlo Park, California Sept. 26, 2013. Photo: Reuters

MENLO PARK, California (Reuters) – Google Inc has overhauled its search algorithm, the foundation of the Internet’s dominant search engine, to better cope with the longer, more complex queries it has been getting from Web users.

Amit Singhal, senior vice president of search, told reporters on Thursday that the company launched its latest “Hummingbird” algorithm about a month ago and that it currently affects 90 percent of worldwide searches via Google.

Google is trying to keep pace with the evolution of Internet usage. As search queries get more complicated, traditional “Boolean” or keyword-based systems begin deteriorating because of the need to match concepts and meanings in addition to words.

“Hummingbird” is the company’s effort to match the meaning of queries with that of documents on the Internet, said Singhal from the Menlo Park garage where Google founders Larry Page and Sergey Brin conceived their now-ubiquitous search engine.

“Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words,” Singhal wrote in a separate blogpost.

“The world has changed so much since then: billions of people have come online, the Web has grown exponentially, and now you can ask any question on the powerful little device in your pocket.”

Page and Brin set up shop in the garage of Susan Wojcicki — now a senior Google executive — in September 1998, around the time they incorporated their company. This week marks the 15th anniversary of their collaboration.

Recent Headlines

in Local

Business Index Climbs Slightly

money 20

The Creighton University Mid-America Business Conditions Index, a leading economic indicator for a nine-state region stretching from North Dakota to Arkansas, climbed a little for June.

in Local

Blue Ribbon Committee Starts 2nd Round Of Meetings

blue ribbon

The next round of meetings for the Blue Ribbon Task Force on Education in South Dakota begin next week, and could stretch into late October.

in Local

Legislative Committee Has Questions

state capitol pierre

There were lots of questions for the Department of Revenue from members of the Government, Operations and Audit Committee of the South Dakota Legislature this week.

in Local

Drought Concerns Fade

rain drops

Recent concern that drought conditions might creep back into Iowa have been washed away by continued and sometimes heavy rainfalls.

in Local

Budget Decisions Loom

Iowa state capital 2

Iowa Governor Terry Branstad says as he makes a final decision on state funding for K-through-12 public schools,