Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Recent Headlines

in Local

Candidate And Activist Forum Ahead


The South Dakota Democrat Party is hosting the Senator Tim Johnson Candidate and Activist Training Camp this weekend in Sioux Falls.

in Local

Pheasant Season Arrives


Resident Only pheasant hunting season beings this weekend in South Dakota, while the main season starts next Saturday.

in Local

Push On For Medicaid Expansion

Medical Stethoscope

A large working group appointed by South Dakota Governor Dennis Daugaard is looking at a plan that could expand Medicaid coverage.

in Local

Mumps Cases on the Rise at the University of Iowa

doctor office 102713

Cases of mumps are being seen at the University of Iowa.

in Local

Nuts to Bats

medical file

Bats are very active right now, and should be avoided.