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Lean Finely Textured Beef Sales Beginning To Rebound

Lean Finely Textured Beef Sales Beginning To Rebound

Photo: WNAX

Cargill and Beef Products Incorporated say their sales of lean finely textured beef have begun to rebound following two years of public back lash from critics who earlier labeled it as ‘’pink slime”. Cargill’s Mike Martin says BPI’s producer is called lean finely textured beef while Cargill’s is called just finely textured beef. He says they’re starting to see a slight recovery in sales.
Martin says while sales are turning around they’d like to see an even bigger rebound.
He says Cargill is committed to using all of the lean beef that’s available from each animal they harvest in order to provide an affordable, good and safe product for consumers.
Martin says Cargill conducted consumer research with more than 3,000 Americans who purchased and consumed ground beef in 2012. He says once they knew the facts they were comfortable with purchasing it.

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