News

Velveeta shortage may ruin your Super Bowl party

Velveeta shortage may ruin your Super Bowl party

CHEESY GOODNESS: What if this Velveeta shortage leads to a whole black market for processed cheese? Photo: Associated Press

With the Super Bowl just weeks away America could be facing a huge chili con queso conundrum: try not to panic, but we might be facing a shortage of the melty, gooey goodness known as Velveeta.

On Tuesday Advertising Age was the first to report that high consumer demand (it is definitely cheese dip season), paired with a “plant issue” could mean a lack of shelf-stable processed cheese product that pairs perfectly with Ro-Tel canned tomatoes and competition sports.

Ad Age reports that a shortage at some East Coast grocers prompted the investigation into the whereabouts of the good old “liquid gold.”

A Kraft spokeswoman says the company hasn’t “heard much about it from consumers at all” but that could be because no one warned them. So, consider yourself warned.

Recent Headlines

in Local

South Dakota Democrats Calling for Answers in EB5

bernie hunhoff

State Senator Larry Lucas and Democratic Leader Bernie Hunhoff discuss the EB5 program.

in Local

Nebraska Health Organization Names New Director

healthcare 2

State Senator Annette Dubas will serve as new director for NABHO.

in Local

A Veterans Event Being Held in Wagner

flag half mast

An effort to fight veteran homelessness features a stand down in Wagner, SD.

in Local

South Dakota Teacher Returns with Irreplaceable Experience

teacher1

Marci Farmer traveled to the nation's capital to participate in the Siemens STEM Institute.

in Local

Nebraska Women are Invited to Outdoors Workshop

archery

Becoming an Outdoors Woman is holding another workshop for ladies interested in outdoor activities.