News

‘Sharknado 2′ sparks feeding frenzy on Twitter, sets record

‘Sharknado 2′ sparks feeding frenzy on Twitter, sets record

SHARK ATTACK: Ian Ziering fends off a flying shark in "Sharknado 2." Photo: Reuters/Syfy/NBCUniversal

LOS ANGELES (Reuters) – Flying sharks chomping through New York City drew a record audience for Syfy’s “Sharknado 2: The Second One,” and became the most tweeted-about TV movie on social media, the U.S. cable network said on Thursday.

“Sharknado 2,” which aired on Wednesday and reunited leading stars Tara Reid and Ian Ziering from last year’s campy hit “Sharknado,” drew 3.9 million viewers to become Syfy’s most-watched original movie.

The network added that the film also attracted 1.6 million viewers in the 18-49 demographic that advertisers covet.

On Twitter, Syfy, a unit of Comcast Corp’s NBCUniversal, said “Sharknado 2″ garnered 1 billion impressions across conversations on the micro-blogging site, and was also among the top trending topics of Wednesday evening.

In the movie, an aerial shark attack causes large-scale destruction across Manhattan. It features numerous cameos including “Today” show hosts Matt Lauer and Al Roker and country music singer Billy Ray Cyrus.

Last year’s “Sharknado” became a surprise hit for U.S. cable channel Syfy after attracting a cult audience drawn to the film’s low-budget special effects about a hurricane that unleashes hungry sharks on Los Angeles.

The popularity of “Sharknado,” which drew an audience of 1.4 million with its July TV premiere last year, created a social media frenzy that drew larger audiences to rebroadcasts of the film, and led the network to release “Sharknado” in 200 U.S. movie theaters.

Syfy is continuing the shark attacks with “Sharknado 3,” due out next summer.

(Reporting by Piya Sinha-Roy; Editing by Eric Kelsey and Lisa Shumaker)

Recent Headlines

in Local

Life Without Parole to Replace Nebraska Death Penalty

Fresh
prison

Nebraska is now among 19 states that do not have the death penalty.

in Local

Franken Returns from Cuba

cuba flag

Minnesota Senator Al Franken is wrapping up a nearly week-long trip to Cuba as part of a congressional delegation that's exploring ways the U.S. can expand trade opportunities with the island nation.

in Local

Iowa Universities to Address Sexual Assault

iowastate

The board that governs the three state universities in Iowa will discuss creating a campus safety and security sub-committee at its meeting next week in Ames.

in Local

Egg Prices Rise in Response to Avian Flu

eggs

Consumers are seeing some grocery prices rise as the price of eggs used by food manufacturers has more than tripled in recent weeks due to the avian influenza outbreak in 16 states.

in Local

Death Penalty Repealed in Nebraska

nebraska-state-capital

Nebraska lawmakers debated repeal of the death penalty for three and a half hours before finally voting to override Governor Pete Ricketts' veto.