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Families in a frenzy over Disney’s ‘Frozen’

'FROZEN:'Families are booking trips to Norway to see the landscape that inspired settings in the animated film. Parents are booking performers to play Anna and Elsa at birthday parties. Photo: Associated Press

TAMARA LUSH, Associated Press

ST. PETERSBURG, Fla. (AP) — There’s a frenzy for all things “Frozen.”

The Disney movie “Frozen” is not only a box-office hit, but its popularity has led to sold-out merchandise and long lines that stretch for hours at Disney parks to meet with characters Anna and Elsa.

Families are booking trips to Norway to see the landscape that inspired settings in the animated film. Parents are booking performers to play Anna and Elsa at birthday parties.

Some kids who love the film reportedly watch the DVD or listen to the soundtrack daily. And Disney stores are holding lotteries for a chance to buy “Frozen” merchandise because it sells out so fast.

Disney CEO Bob Iger says “Frozen” merchandise accounted for nine out of 10 of the bestselling items in Disney stores.

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