News

Facebook teams up with Fox on Super Bowl

Facebook teams up with Fox on Super Bowl

SUPER SOCIAL SUNDAY: Facebook and Fox team up for the Super Bowl. Photo: Associated Press

By Alexei Oreskovic

SAN FRANCISCO (Reuters) – Facebook Inc is collaborating with Fox Sports for Sunday’s Super Bowl broadcast, the social network’s latest move to increase its role as a hub for real-time conversations around sports and news events.

Fox will integrate content from Facebook into its pre-game television programming, including public comments from Facebook and Instagram users about the football game as well as fan statistics based on collective data from Facebook’s members.

The two companies have also created a website that will feature Facebook user data and videos of all the commercials that air during the game.

Facebook is increasingly competing with Twitter Inc to establish itself as the go-to hub for online discussions about sporting events, television programs and celebrities.

The Super Bowl collaboration with Fox builds on an existing partnership that Facebook struck with the TV network last year. More than 100 million viewers are expected to watch the football game on Sunday, which will pit the Denver Broncos against the Seattle Seahawks.

(Editing by Stephen Coates)

Recent Headlines

in Local

Governor Says Iowa In Good Financial Shape

Iowa state capital

Iowa Governor Terry Branstad says while the state is in pretty good financial shape, that could change quickly.

in Local

BCBS Rejects Deal

Stethoscope Medical

Blue Cross Blue Shield of Nebraska rejected the latest proposal by CHI Health as a way to end a contract dispute.

in Local

Negotiators Far Apart

Iowa state capital 2

Negotiators for the State of Iowa presented a contract proposal that differs greatly from the one submitted earlier this month by the largest state employees' union.

in Local

No Charges For Corrections Officials

gavel

Nebraska Attorney General Jon Bruning says the special legislative committee reviewing what went wrong in Corrections that led to the miscalculation of hundreds of prison sentences failed to stay focused.

in Local

Zebra Mussel Found in Lewis & Clark Lake

a river shore

One adult zebra mussel has been found in Lewis and Clark Lake, giving the lake a "suspect" status for contamination.