News

Facebook teams up with Fox on Super Bowl

Facebook teams up with Fox on Super Bowl

SUPER SOCIAL SUNDAY: Facebook and Fox team up for the Super Bowl. Photo: Associated Press

By Alexei Oreskovic

SAN FRANCISCO (Reuters) – Facebook Inc is collaborating with Fox Sports for Sunday’s Super Bowl broadcast, the social network’s latest move to increase its role as a hub for real-time conversations around sports and news events.

Fox will integrate content from Facebook into its pre-game television programming, including public comments from Facebook and Instagram users about the football game as well as fan statistics based on collective data from Facebook’s members.

The two companies have also created a website that will feature Facebook user data and videos of all the commercials that air during the game.

Facebook is increasingly competing with Twitter Inc to establish itself as the go-to hub for online discussions about sporting events, television programs and celebrities.

The Super Bowl collaboration with Fox builds on an existing partnership that Facebook struck with the TV network last year. More than 100 million viewers are expected to watch the football game on Sunday, which will pit the Denver Broncos against the Seattle Seahawks.

(Editing by Stephen Coates)

Recent Headlines

in Local

Northwestern Energy Requesting Rate Hike

NW ENERGY 72914

A request has been made with the Public Utilities Commission for a rate hike for Northwestern Energy customers.

in Local

Nebraska Students Experience Taiwanese Agriculture

School Books

Three Nebraska high school seniors spent last week in Taiwan, touring farms, research facilities, and learning the local culture.

in Local

Cold January Expected

Thermometer

NOAA’s Climate Prediction Center has released the January weather outlook.

in Local

Johnson Closes South Dakota Offices

tim johnson

It is another good bye, as the state offices of South Dakota Senator Tim Johnson will officially close today.

in Local

Rounds To Wait And See On Cuba Deal

rounds

South Dakota Senator-elect Mike Rounds says he will wait and see how relations change between the United States and Cuba.