New Country of Origin Labeling rules are now in effect and opponents claim the rule is needlessly complex and confusing. Opponents also say the law is contradictory. National Farmers Union’s Vice President Of Government Relations Chandler Goule says COOL opponents are off base, don’t understand the law which is very simple for consumers to understand.
The new labels must state where the animal was born, raised and slaughtered. Canadian COOL opponents says if the U.S. Congress would remove the new COOL regulation, they would see that as bringing the U.S. into compliance with the World Trade Organization. Goule says opponents not only don’t get the COOL law, they don’t understand the WTO ruling.
COOL opponents continue to battle the regulation in the courts and in attempts to get farm bill negotiators to throw it out.